‘Netflix’ model allows customers to read up to 32 different title
Source: www.audiencedevelopment.com BY BILL MICKEY The ‘Netflix for magazines’ concept is back.Next Issue Media has rolled out a new digital newsstand subscription plan and app for tablet magazines...
View ArticleEdisport – A digital case study
How Italian print publishers Edisport Editoriale increased revenue and circulation by launching digital editions of their magazine portfolio SOURCE: www.magazinecloner.com Edisport Editoriale...
View ArticleHearst Rolls Out YouTube Project Across Editorial Franchises Cosmopolitan,...
SOURCE: www.audiencedevelopment.com BY T. J. RAPHAEL Hearst Magazines is hoping to leverage YouTube’s hundreds of millions of viewers by launching two online video channels that will deliver reimagined...
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Apple’s iPad accounts for 94.64% of tablet Web traffic
Source: cnet.com by Joe Aimonetti According to Web analytics firm Chitika, Apple’s iPad is responsible for nearly all of the Web traffic coming from tablet devices. Taking into account any Web query...
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New QR codes in U.S. Magazine Advertising
SOURCE: By Roger Matus, Executive Vice President, Ann Carver, Analyst, and Maria Tricca, Marketing Manager, Nellymoser, Inc. Some of the interesting things that we saw in Q2 were as follows: 1365 codes...
View ArticleTablet Usage Explodes, Changes Digital Habits
SOURCE: by Gavin O’Malley www.mediapost.com Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore reports, one...
View Article6 Tips for Boosting Newsletter Open Rates
Here are ideas to optimize your open rates for this critical traffic source. BY T.J. RAPHAEL (www.audiencedevelopment.com) For many magazines, the majority of online traffic is derived from a key...
View Article10 Ideas For Building Magazine Circulation
QR codes, database examination and partnering with agents can be used to secure customers, say FMA Day panelists. BY T.J. RAPHAEL (www.audiencedevelopment.com) As the media landscape continues to...
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Study: Half of Readers ‘Note’ Tablet Ads
Among those who are noticing the ads, another 52 percent are taking action. BY BILL MICKEY (www.audiencedevelopment.com) A key metric set that’s determining whether marketers buy ads in tablets is...
View ArticleHow magazines will be changed forever
By Craig Mod, Special to CNN (source www.edition.cnn.com) Forget everything we know and love about physical magazines. Forget their length. Forget their size. Forget their weekly or monthly publishing...
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